"Come on, it's an American tradition. Apple soup? Mom's homemade chicken pie?' She chuckled in spite of herself, then winced. 'It's apple pie and Mom's homemade chicken soup. But you didn't do badly, for a start."

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American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.

— Edward R. Murrow