"The fact is that surveys which media people openly admit to show that fewer than twelve percent of their customers believe they're doing a good job, while the average profit margin in television is in the neighborhood of eighty percent."

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There came this point where I sat down with all my notebooks and I had to start to write, when I thought: this whole notion of writing for the person who understands nothing, the average reader ... He has to die! I can't have him in my head. And so the person I started writing for was the homicide detective.

— David Simon