"In the whole course of our work at the theatre we have been, I may say, drenched with advice by friendly people who for years gave us the reasons why we did not succeed... All their advice, or at least some of it, might have been good if we had wanted to make money, to make a common place of amusement."

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What people really want is not to make something funny, but to make something amusing - which, in many ways, is the opposite of funny. To amuse someone is to eliminate discomfort and awkwardness, kind of like a massage for the brain, while to be funny is to point out awkwardness and discomfort. Everyone thinks they want funny, but they really want amusement.

— Christian Finnegan