"The nature of competition is such that any number of people invariably have their eyes on the same prize you do. Recognize your assets and employ them to the best of your ability."

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In your deliberations, when seeking to determine the military conditions, let them be made the basis of a comparison, in this wise: which of the two generals has the most ability? on which side is Discipline most rigorously enforced? which army is stronger? on which side are the officers and men more highly trained? in which army is there the greater constancy both in reward and punishment?

— Sun Tzu