"I think it makes people frustrated when they have to live their actual lives commercial free and they can't just magically wind up at the part with the happy ending."

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I don't think paper will go away. I do believe that the value of paper will change, and Xerox is working on changing that value. Consider a color page. Actual life is in color, but you keep reproducing it in black and white. You remove value. It's a bad thing to do.

— Ursula Burns