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"Most movies don't have the ability to find an audience. So the movie plays out very quickly in a lot of theaters to get the biggest gross. So that demands that we make things that are hits before they open. So they have to have the elements, they have to be franchises."

— Laura Ziskin
laura ziskin Quotes Gross,Elements

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Sometimes you think, "Oh man, this is going to be a fantastic movie," and then when you see it put together, you're like, "Oh, huh. Well, that didn't turn out quite the way I thought." Sometimes you think you're part of a project and it isn't that great, and then it sort of becomes a pleasant surprise. But I think there's just too many elements that affect the tone of a movie, so I think even for a director, it may be hard to gauge that.

— Anna Faris

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The whole purpose of screenwriting is to convey everything through action and dialogue and not explanation and exposition. To me, there are movies where voiceover works really well because it does something more than exposition; it actually becomes a tonal element of the movie.

— Jonathan Tropper

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