"No name-calling truly bites deep unless, in some dark part of us, we believe it. If we are confident enough then it is just noise."

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Looking back, I still can't believe how unprofessional the news media was. So much spin, so few hard facts. All those digestible sound bites from an army of 'experts' all contradicting one another, all trying to seem more 'shocking' and 'in-depth' than the last one. It was all so confusing, nobody seemed to know what to do.

— Max Brooks