"No, I don't like legend. I mean, I don't like the category. And to begin with, to me, a legend is something that is not on the Earth, that is dead"

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Women are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake.

— Andrea Jung