"Coolness is temporary. You can't capture it or create it, it has to be discovered. It has to do with the people that are in a place, not with monuments or institutions. It's a momentary conjunction of personalities."

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The image of a country is not just about economic and military strength. The soft face of a country also makes a difference. Sports are one such soft power which can capture the world's attention to India.

— Narendra Modi