"Architects everywhere have recognized the need of ... a tool which may be put in the hands of creators of form, with the simple aim ... of making the bad difficult and the good easy."

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These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.

— Erik Spiekermann