"I'm concerned that young people, far too often, abdicate their responsibilities of learning and adapting and give that over to people who may not always have their best interests at heart."

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The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting.

— Cameron Johnson