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— Leo Bogart"The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply."
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I sort of love reading the scripts and going, 'Oh wow, what a great idea. I never would have thought of that.
— Edie Falco
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It is not short of amazing, the power of a great idea to weld men together. There was in it a peculiar, intense, vital spirit if you will, that I have never felt before in any strike.
— Ray Stannard Baker
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