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— Leo Burnett"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
— Leo Burnett
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Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
— Ellen Willis
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