"You never have to advertise a fire. Everyone comes running when there's a fire. Likewise, if your church is on fire, you will not have to advertise it. The community will already know it."

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And out of that hopeless attempt has come nearly all that we call human history—money, poverty, ambition, war, prostitution, classes, empires, slavery—the long terrible story of man trying to find something other than God which will make him happy.

— C. S. Lewis