"I'd like the campaigning to be about all the things they're not going to do. Just tell me what you're not going do! Don't tell me what you're going to do. Just say "I'd really like to do solar energy but I'm not going to be able to. I really want to dig holes everywhere in the country but I really won't be able to do it because people seem to think that maybe my water will be screwed up.""

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I'm concerned about the negative aspect of political campaigning in american nation, which is a new phenomenon. When I ran for president against Gerald Ford and later against Ronald Reagan we never referred to each other except as 'my distinguished opponent'. And had we criticised personally our opponent it would have been political suicide, we would have been castigated and condemned for it.

— Jimmy Carter