"In fact, now I come to think of it, do we decide questions, at all? We decide answers, no doubt: but surely the questions decide us? It is the dog, you know, that wags the tail--not the tail that wags the dog."

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Today, the mass audience (the successor to the "public") can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.

— Marshall McLuhan