"The legacy of women's war work is our present post-industrial employment structure. It was the war that created the demand for a technologically advanced, de-skilled, low-paid, non-unionized female workforce and paved the way for making part-time work the norm for married women now. A generation later, it was the daughters of wartime women workers who completed their mothers' campaign for equal pay."

Previous Quote

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

— Stephen King