"There are for starters, grandeur and silence, pure water and clean air. There is also the gift of distance ... the chance to stand away from relationships and daily ritual ... and the gift of energy. Wilderness infuses us with its own special brand of energy."

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The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

— Richard Branson