"Bill Gates really seems to be much more of a business man than a technologist, while I prefer to think of Linux in technical terms rather than as a means to money. As such, I'm not very likely to make the same kind of money that Bill made."

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Several months ago, out of the blue, a company named "Cingular" started sending me bills. I had never heard of Cingular, and I honestly did not know what these bills were for, so I put them in the pile where I keep documents that I intend to scrutinize more carefully later on, after my death. Then I started seeing TV commercials for Cingular, but of course they did not make it clear what Cingular is, because the First Rule of Modern Advertising is: "Never reveal what you are advertising."

— Dave Barry