"Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear."

Previous Quote

If you are disappearing from yourself, but you're still writing, then there is a kind of activity of thinking going on, which in my world is similar to what's going on in music.

— Karl Ove Knausgard