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If you remember only one thing I've said, remember that an idea is a feat of association, and the height of it is a good metaphor. If you have never made a good metaphor, then you don't know what it's all about.
— Robert Frost
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The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
— Nir Eyal
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