"If you can once engage people's pride, love, pity, ambition on your side, you need not fear what their reason can do against you."

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If at great things thou would'st arrive, Get riches first, get wealth, and treasure heap, Not difficult, if thou hearken to me; Riches are mine, fortune is in my hand, They whom I favor thrive in wealth amain, While virtue, valor, wisdom, sit in want.

— John Milton