"If you don't demand that your people maintain. High performances to remain on your team, Why should they be proud of the association?"

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I have never seen a river that I could not love. Moving water... has a fascinating vitality. It has power and grace and associations. It has a thousand colors and a thousand shapes, yet it follows laws so definite that the tiniest streamlet is an exact replica of a great river.

— Roderick Haig-Brown