"I'm a secret nonmember of the establishment. This isn't a grubby kind of revolution I'm talking about. This isn't Che Guevara stuff. I don't want to live on berries in the woods - I don't think anybody does."

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Coffee has assumed a social meaning that goes far beyond the simple black brew in the cup. The worldwide coffee culture is more than a culture - it is a cult. There are usenet newsgroups on the subject, along with innumerable sites on the World Wide Web, and Starbucks outlets populate every street corner, vying for space with other coffeehouses and chains. And after all is said and done, it's just the pit of a berry from an Ethiopian shrub.

— Mark Pendergrast