"Neoliberalism seems to ramp up every day, making it ever more difficult for anyone but corporations to own and run things and define the flavor of a place. I'd love to be optimistic about the future, but it's not easy."

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I can tell that sometimes I live a very good moment and I'm very joy- ful and optimistic, so I can see more bright colors in my collection. [laughs] Other times I feel so depressed and so sad and I see a lot of darkness. So it really depends. Of course, there are certain rules you have to operate by in terms of markets, and for summer and for winter. But at the end of the day, you are a person and you put a lot of yourself into the clothes. You know, I can never decide what I am going to wear on the day of the show. It depends a lot on which mood I wake up in that day, so I never know.

— Frida Giannini