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— Luke Wood"Beats is inherently different: the company is a consumer electronics company but also a media company; a packaged goods company but also an entertainment company."
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To someone like Zurbaran, who paints still lifes, lemons and pears are the objects of art. But to the electronics engineer who works on the technologies of virtual reality, the whole reality has become the object of art, with a possibility to substitute the virtual with the real.
— Paul Virilio
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The hallucinogenic world, in environmental terms, can be considered as a forlorn effort of man to match the speed of power of hisextended nervous system (which we call the "electronic world") by intensifying the activity of his inner nervous system.
— Marshall McLuhan
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