"God will cease to be God, if he brought into being a single person with the hall-mark of inferiority."

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We [H&M] believe that growth, profit and sustainability are not contradictory. Our ambition is to be a fair and profitable company, because otherwise we couldn't open any new stores, we couldn't produce new designs and no new jobs would be created. H&M would soon cease to exist.

— Karl-Johan Persson