"Build. Transform. Love. These are words I use all the time as we speak about community building and even real estate development because these are the kind of communities, like, we want to show you don't have to move out of your neighborhood to live in a better one. And when people think about living in a neighborhood, they are not thinking about fight - the community of their dreams, they are not fighting in it, they are not struggling in it. It's not, "Oh, I gotta put on my armor." All the time. I don't want to live like that. I don't."