"As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect."

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Big Data allows us to see patterns we have never seen before. This will clearly show us interdependence and connections that will lead to a new way of looking at everything. It will let us see the ‘real-time’ cause and effect of our actions. What we buy, eat, donate, and throw away will be visual in a real-time map to see the ripple effect of our actions. That could only lead to mores-conscious behavior.

— Tiffany Shlain