"That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first."

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Fiction is like that, once it is released into the world: contagious, persistent. Like the contents of Pandora's box, a story that's freely given can't be contained anymore. It becomes infectious, spreading from the person who created it to the person who listens, and passes it on.

— Jodi Picoult