"The world would be a healthier place if oral contraceptives were available in every corner store and cigarettes were limited to prescription use."

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When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that Indonesia is at the same level of readiness as the U.K, Western Europe or the U.S.

— Andre Calantzopoulos