"In class society everyone lives as a member of a particular class, and every kind of thinking, without exception, is stamped with the brand of class."

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We're doing some very exciting, bold things, pioneering content on mobile and for broadband, ... My vision is to say, as we take the strategy forward, we are doing it to deliver public remit. We're thinking less and less about C4 and more about the brand family.

— Tim Duncan