"I mean whatever I do it's important that I put my stamp on it and keep it in my world, whether I'm doing a dance track or something like the Russian album for example."

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When I did the album Electric Circus, not only was it not commercially received. But even the critics and hip-hop community was like "What is this?" At that moment, I could've been written off. But I had to believe because I really love what I do. I'm passionate about it. If 12 million recognize it, that's beautiful. If 12,000 do, that's beautiful. But I'm always going to put my heart and soul in it and I'm going to shoot for the stars and go for the highest levels of recognition and creativity. I definitely doubted myself at the time. But it always come back to believing what I do.

— Common