"Once you understand that everybody's going to get connected, a lot of things follow from that. If everybody gets the Internet, they end up with a browser, so they look at web pages - but they can also leave comments, create web pages. They can even host their own server! So not only is everybody consuming, they can also produce."

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There's no denying that the way horror has been packaged in the past has done it no favours. Lurid black covers adorned with skulls, corpses crawling with insects and scantily clad maidens being chewed into by vampires -- all good clean fun, but it doesn't do much to give the genre an air of respectability or seriousness to the casual browser.

— Tim Lebbon