"There's this whole post-modern, nuevo beatnik, retro-bohemian thing going on, you know what I mean? You walk into some coffee shops, and it feels like you're an ex-patriot in Paris in the 20s. You're like, 'Hey, isn't that a young Ernest Hemingway over there? Yeah, I think it is! Hey, let's go have a look and see what he's writing... It's a Gap application.'"