"It is within our power not to make a judgement about something, and so not disturb our minds; for nothing in itself possesses the power to form our judgements."

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I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.

— Emmett Shear