"Since you are an integral part of a social system, let every act of yours contribute to the harmonization of social life. Any action that is not related directly or remotely to this social aim disturbs your life, and destroys your unity."

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The poets aim is either to profit or to please, or to blend in one the delightful and the useful. Whatever the lesson you would convey, be brief, that your hearers may catch quickly what is said and faithfully retain it. Every superfluous word is spilled from the too-full memory.

— Horace