"I didn't go to guitar school and I don't know how to play chords, but I can do it in my own way and I think sometimes that will piss off some guitar players who sit around playing their stuff all day long and then there are people who like that."

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Not only do you need great lyrics, a great message, a great story, great vocals, great chords... you also need great instrumentation, great editing, great sonics, great mixing, and great mastering. It all comes together to make something truly great, and I think each element combines together to create a powerful impact on the consumer.

— Joey Sturgis