"I think the more prominent the actual product in its raw nature is to its final consumer, the more sympathy and likelihood they'll consume it they'll have. Some friends of mine are trying to do these rooftop farms in Brooklyn, and I love that idea. As long as they're using clean water and real soil and creating delicious things by the sun, then brilliant."

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If you look at me, basically my whole entire life I've been around water. So when you look at a stat like, "If you leave the faucet running for two minutes while you brush your teeth you waste four gallons of water," to me that's mind-blowing. There are so many people that don't even have access to clean water, and people leave their faucets running. For me it was something that fit with things that I believe in.

— Michael Phelps