"Often culture gets stuck in static, traditional narratives. Contemporary ideas give culture elasticity, flexibility, which is always a breath of fresh air. But these ideas shouldn't only be for people who can afford to go to a museum or a symposium in the "better part of town.""

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Today, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.

— Giorgio Armani