"You always have to know what business you are in. Everybody thought we were in the basketball business. It's an NBA-team; we are not in the basketball business. We are in the business of creating experiences and memories."

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In a century or two, or in a millennium, people will live in a new way, a happier way. We won"t be there to see it - but it"s why we live, why we work. It"s why we suffer. We"re creating it. That"s the purpose of our existence. The only happiness we can know is to work toward that goal.

— Anton Chekhov