"...Seattle has unleashed this weird phenomenon on the world called the coffee shop. And the coffee shop, thanks to Starbucks, is the place where socially isolated, lonely, needy people gather together to ignore one another."

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Let's say you're someone's phone, and you notice that your owner is drinking coffee at certain times of the day, just very subtly indicating where the local coffee shop is which happens to have paid, you know, whoever makes your phone at the right moment. I think we're in a future where frankly we are possibly facing little tiny bits of manipulation in all of our waking hours, if we don't have that already.

— Tim Wu