"What has happened now in mass media and advertising is not only that they've adopted the style and the look of fringe culture; that has been happening for a long time. What they've now done is gone a step further: They've now taken the very idea that there is any dissent at all - it doesn't even matter what form it takes - and made it part of how they're going to sell something."

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Narcissism is actually a clever guise adopted to mask its exact opposite, which is a deep well of self-loathing, a well of low self-esteem, rather than high self-esteem. This helps explain why narcissists are so sensitive to criticism, why narcissists tend to break into outrage if they're criticized, because their self-esteem is actually much more brittle than it seems, and once they're challenged, that mask falls apart.

— Jeffrey Kluger