"There are people who think that honesty is always the best policy. This is a superstition. There are times when the appearance of it is worth six of it."

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We receive experience from nature in a series of messages. From these messages we extract a content of information: that is, we decode the messages in some way. And from this code of information we then make a basic vocabulary of concepts and a basic grammar of laws, which jointly describe the inner organization that nature translates into the happenings and the appearances we meet.

— Jacob Bronowski