"The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it."

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Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.

— Bill Buxton