"Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing."

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With us the inner nature accords with the outer expectation. The body follows the mind, and the mind seeks the soul, which it strives toward but has not yet won. With you it is otherwise. The mind follows the body in pursuit of the soul you have been told you already have. Because you cannot find it, you assume you have lost it somewhere in your past, and this keeps you from achieving it in your future.

— Sheri S. Tepper