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— Marshall McLuhan"The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics."
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…he is unlike the other customers. They sense it too, and look at him with hard eyes, eyes like little metal studs pinned into the white faces of young men [...] In the hush his entrance creates, the excessive courtesy the weary woman behind the counter shows him amplifies his strangeness. He orders coffee quietly and studies the rim of the cup to steady the sliding in his stomach. He had thought, he had read, that from shore to shore all America was the same. He wonders, Is it just these people I’m outside or is it all America?
— John Updike
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Now all the myths that you have heard and that resonate with you, those are the elements from round about that you are building into a form in your life. The thing worth considering is how they relate to each other in your context, not how they relate to something out there-how they were relevant on the North American prairies or in the Asian jungles hundreds of years agon, but how they are relevant now-unless by contemplating their former meaning you can begin to amplify your own understanding of the role they play in your life.
— Joseph Campbell
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