"What should you do now? Find a new way. A better way. Your way. The unknown, uncharted path through this wild new world that allows you---yourself, in your uniqueness--to reclaim the full measure of your true nature."

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During the last five years, those four advantages-costs, products, people, goodwill-have been the salvation of Interface during a recession that saw our primary marketplace shrink by 38% from peak to trough-38%! As a heavily leveraged company with over $400 million in debt, we might not have made it without the sustainability initiative and, especially, the support of our customers. This revised definition of success-this new paradigm-has a name: "Doing well by doing good". It is a better way to bigger profits.

— Ray Anderson