"I don't think there's any company that has the same tools as Martha Stewart Living does, and people know that. They really love the tools and, if you have the tools, you can pretty much do the craft."

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We spent a long time learning the craft of songwriting, Roger Glover and I, for a few years before we joined Deep Purple. You learn about the percussive value of words, and you learn about rhyme and meter. You learn that you can't transform a poem into a song lyric, mostly because the spoken shape of words is different than the sung shape of words. You wouldn't use the vowel 'U' or the vowel sound 'ooo' for a high note for example, its very difficult.

— Ian Gillan