"One thing you can't help noticing in South America and in Latin culture, generally, is how nice people are. Although when I went back to Spain - my mother lived in Spain and both my brothers lived there - after the Uruguay trip, I thought, "Oh great, Hispanic people." But they weren't nearly as nice as the Uruguayans. They're quite proud and pissed off, the Spaniards."

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People can't ignore that Hispanics represent the fastest-growing demographic in the US. The future success of America is intricately tied to the future success of the Hispanic community. And it's the women of these communities - the mothers, sisters, daughters - who make the world go around. I decided to focus on giving them opportunities so that they're set up for success in life.

— Eva Longoria